Creating a solution for assisted migration to the Azure Websites platform is intended to enhance customer acquisition while at the same time providing a good first impression to new customers through frictionless onboarding.
First version focus on IIS customers (especially customers of IIS 6 soon to reach end of life) promotes customer retention for Microsoft. EA customers may already have budget allocated for Azure, enabling them to leverage Azure assets benefits both these customers
• Capture existing IIS customers looking for a cloud based hosting solution to expand the Azure Websites business
• Enhance the Azure Websites customer base with new customers currently hosting websites with non-Microsoft IaaS and PaaS providers
• Management of customer assets such as hostnames and SSL certificates